Melissa Seabright

Retailers Step Up In-Store Media in Bid for Advertiser Spend
Retailers Step Up In-Store Media in Bid for Advertiser Spend
April 02, 2024  |  Retail

As retailers feel shoppers’ belt-tightening behaviors hurt sales, many are turning to in-store retail media to increase their revenue and profit margins. Mega-retailer Walmart, for...

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