Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Banks That Can’t Personalize Services Risk Quiet Quitting by Millennials

Banks That Can’t Personalize Services Risk Quiet Quitting by Millennials
Banks That Can’t Personalize Services Risk Quiet Quitting by Millennials
May 08, 2023  |  Banking

PYMNTS asked business leaders for their take on how to plan for the rest of 2023 and what they are telling their teams to focus...

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Half of Millennials Use Dating Apps Every Day
Half of Millennials Use Dating Apps Every Day
May 04, 2023  |  Connected Economy

Dating apps have never been more popular, with more than 60 million downloads last year in the United States. PYMNTS’ research finds that their use has risen 7%...

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Francesca’s Lures Gen Z and Millennials With Acquisition of Richer Poorer 
Francesca’s Lures Gen Z and Millennials With Acquisition of Richer Poorer 
May 03, 2023  |  Retail

Francesca’s, a boutique clothing chain, has acquired the lifestyle brand Richer Poorer as part of its strategy to appeal to millennial and Gen Z women....

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Mobile Devices Take Center Stage in Consumer’s Everyday Transactions
Mobile Devices Take Center Stage in Consumer’s Everyday Transactions
April 28, 2023  |  Mobile Commerce

At one time, it seemed like only the most tech-forward or foolhardy were conducting financial transactions over smartphones, as they were then viewed as less...

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Gen Z Shoppers Knowingly Buy Fakes to Save Money
Gen Z Shoppers Knowingly Buy Fakes to Save Money
April 27, 2023  |  Retail

Knowingly buying fakes is taking hold as a cost-cutting trend among younger shoppers. As the high price of luxury goods presents a barrier to purchase...

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Who Waits 7 Weeks for a Personalized Hairbrush? Apparently BaubleBar Customers
Who Waits 7 Weeks for a Personalized Hairbrush? Apparently BaubleBar Customers
April 27, 2023  |  Retail

BaubleBar has made an entire business around customization, initially with jewelry and later expanding to phone cases. While this may appear to be a niche...

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Bank Financial Advice Could Win Gen Z, Millennial Loyalty
Bank Financial Advice Could Win Gen Z, Millennial Loyalty
April 18, 2023  |  Consumer Finance

Young consumers’ financial avoidance may represent a loyalty opportunity for banks to create novel account analytics. A Wall Street Journal article earlier this week (April 17) said...

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Millennials Shift to Grocery to Avoid Tipping Pressure at Restaurants
Millennials Shift to Grocery to Avoid Tipping Pressure at Restaurants
April 12, 2023  |  Consumer Insights

PYMNTS data finds millennials may tip more than other diners, but it’s hurting their loyalty. By the Numbers Research from PYMNTS’ study “Connected Dining: Inflationary...

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Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
April 12, 2023  |  Economy

The next installment of PYMNTS’ mini-series focused on consumer spending patterns takes a look at the restaurant sector. Restaurants can appreciate that diners haven’t entirely...

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