Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Online Car Shoppers Say Buying Experience 3x More Important Than Price

Online Car Shoppers Say Buying Experience 3x More Important Than Price
Online Car Shoppers Say Buying Experience 3x More Important Than Price
September 20, 2022  |  Retail

“What price will put you nice folks into a used car today?” The cartoonish used car pitches of yesteryear vanished with the pandemic used car...

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Most Using Subscriptions on the Sly Are Millennial, Gen Z
Most Using Subscriptions on the Sly Are Millennial, Gen Z
September 14, 2022  |  Subscriptions

As the belt-tightening continues across categories, subscription services are seeing slight declines, adding fuel to the fire over subscription “cheaters” who use the services of...

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Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
September 13, 2022  |  Cryptocurrency

It’s pretty much accepted wisdom, and backed up by many studies and surveys, that the youngest consumers know the most about crypto — and are...

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The Data Point: 57% of Millennials and Bridge Millennials Drawn to Digital Banks
The Data Point: 57% of Millennials and Bridge Millennials Drawn to Digital Banks
September 13, 2022  |  Banking

While digital banking still accounts for a small percentage of the overall pie, interest is growing in neobanks over traditional banks for some demographics who...

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Luxury Brands Prepare for ‘Millennial Domination’
Luxury Brands Prepare for ‘Millennial Domination’
September 12, 2022  |  Retail

As much as luxury apparel brands are mapping out their omnichannel future to tap into changing demographic trends and more brand-engaged consumers, there’s one big...

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Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
September 02, 2022  |  Cryptocurrency

People having difficulty living paycheck-to-paycheck have 50% more cryptocurrency in their portfolios as people who do not live that way. Get the Full Story Complete the...

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PettyGigs Partners with Atomic to Give Teens Flex Jobs, Savings
PettyGigs Partners with Atomic to Give Teens Flex Jobs, Savings
August 23, 2022  |  Gig Economy

Gig economy tool for young adults and teens PettyGigs is partnering with white-labeled wealth management and brokerage firm Atomic to launch a single solution for...

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Millennial Minute: When It Comes to Paying the Doctor, Half Now Use Mobile Wallets
Millennial Minute: When It Comes to Paying the Doctor, Half Now Use Mobile Wallets
August 15, 2022  |  Healthcare

How different demographics handle paying medical expenses today says a great deal about where greater payments volumes are likely headed in the near future —...

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