Personalized Offers

Mastercard: AI and Personalized Offers Drive the Future of Brands and Banks
Mastercard: AI and Personalized Offers Drive the Future of Brands and Banks
February 05, 2024  |  Loyalty & Rewards

Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Loyalty programs, of...

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Card-Linked Offers Are Still Unfamiliar to 37% of Cardholders
Card-Linked Offers Are Still Unfamiliar to 37% of Cardholders
January 26, 2024  |  Retail

Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...

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Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
January 24, 2024  |  Consumer Insights

While millennials value personalized offers from merchants and brands the most, as recently reported by PYMNTS Intelligence, Generation Z consumers value discounts less and are...

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Millennials Value Personalized Offers the Most
Millennials Value Personalized Offers the Most
January 16, 2024  |  Consumer Insights

Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t...

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Two-Thirds of Consumers Prefer to Receive Personalized Offers via Email
Two-Thirds of Consumers Prefer to Receive Personalized Offers via Email
January 04, 2024  |  Loyalty & Rewards

Personalized offers have become a driving force in consumer behavior in today’s fast-evolving market landscape, reshaping shopping habits and influencing brand loyalty.  The ability to...

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More Than Half of Consumers Say Personalized Offers Miss the Mark
More Than Half of Consumers Say Personalized Offers Miss the Mark
December 29, 2023  |  Retail

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...

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