Everyone likes a customized gift, right? Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can...
Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Loyalty programs, of...
Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...
While millennials value personalized offers from merchants and brands the most, as recently reported by PYMNTS Intelligence, Generation Z consumers value discounts less and are...
Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t...
Personalized offers have become a driving force in consumer behavior in today’s fast-evolving market landscape, reshaping shopping habits and influencing brand loyalty. The ability to...
Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...