P&G

CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
February 06, 2024  |  artificial intelligence

Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI...

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P&G Says 6% Sales Increase Underpins Consumer Spending Resilience Amid Inflation
P&G Says 6% Sales Increase Underpins Consumer Spending Resilience Amid Inflation
October 18, 2023  |  Earnings

Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on...

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Procter & Gamble Sees No Shift in Consumers’ Private Label Trade-Down
Procter & Gamble Sees No Shift in Consumers’ Private Label Trade-Down
January 19, 2023  |  Retail

Consumer packaged goods giant Procter & Gamble said it has no plans to change strategy as it continues to work through a difficult cost and...

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CPG CFOs Picking Their Battles in Inflation Fight
CPG CFOs Picking Their Battles in Inflation Fight
August 22, 2022  |  CFO

What’s on the minds of chief financial officers (CFOs) in the gargantuan consumer packaged goods (CPG) industry reflects general trends impacting the economy at large,...

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P&G Uses Brand Strength, at Both Ends of Price Spectrum, to Withstand Inflation
P&G Uses Brand Strength, at Both Ends of Price Spectrum, to Withstand Inflation
April 20, 2022  |  Retail

Testing the limits of elasticity, Procter & Gamble (P&G) is increasing prices here, focusing on discounts there, confronting inflation with a product “superiority strategy” that’s...

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P&G Launches BeautySPHERE Digital Platform, Consumers Can Explore Products and More
P&G Launches BeautySPHERE Digital Platform, Consumers Can Explore Products and More
January 13, 2022  |  Metaverse

P&G has stepped into the popular metaverse genre of commerce that Alexis Schrimpf, vice president of design, global skin and personal care, has described as...

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Trimble Partners With P&G to Revamp Transportation Sourcing
Trimble Partners With P&G to Revamp Transportation Sourcing
September 15, 2021  |  Partnerships / Acquisitions

Trimble Transportation is collaborating with Procter & Gamble (P&G) to improve the transportation procurement process between shippers and carriers, according to a press release on...

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P&G Sees Net Sales Increase In Q3, eCommerce Up 50 Percent
P&G Sees Net Sales Increase In Q3, eCommerce Up 50 Percent
April 20, 2021  |  Earnings

The pandemic is over at P&G, and the digital shift seems to be intact. The company announced on Tuesday (April 20) that net sales for...

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P&G, Other CPG Firms Downplay D2C In Recent Earnings Calls
P&G, Other CPG Firms Downplay D2C In Recent Earnings Calls
February 12, 2021  |  Retail

After three weeks of earnings calls from major consumer packaged goods (CPG) companies, one of the industry’s hottest trends was conspicuous in its absence: direct...

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