When Harvard Business School grads Katia Beauchamp and Hayley Barna first came up with the Birchbox concept, it was so … well, out of the box...
Retail isn’t all about taking people’s money. Today, it’s also about telling a story and building an experience that makes customers want to shop with...
Sephora has announced the launch of Sephora Studio, a new, 2,000-square-foot concept store in Boston that will focus on artistry and skin care services. According...
With companies from home improvement retailers to electronics manufacturers to clothing designers working to improve the online sales experience, good ideas can come from anywhere....
The digital retail revolution is well underway. Fusing technology into in-store experiences has officially gone mainstream, and retailers are looking for ways to go beyond...
J.C. Penney is launching a new loyalty program that allows points to roll over from month to month and gives cosmetics brand Sephora customers the chance to...
There’s no question about it — today’s retail landscape is undergoing a digital revolution. With the online world enabling individuals to more easily start their own...
Before bareMinerals was a household name in cosmetics – its parent, Bare Escentuals, was a smallish bath and body retailer with an unusual product that had a...