Sephora

Direct To Consumer: Surviving The Digital Retail Revolution

Direct To Consumer: Surviving The Digital Retail Revolution
Direct To Consumer: Surviving The Digital Retail Revolution
June 20, 2017  |  Retail

There’s no question about it — today’s retail landscape is undergoing a digital revolution. Get the Full Story Complete the form to unlock this article and...

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bareMinerals’ Back-To-Basics Retail Secret
bareMinerals’ Back-To-Basics Retail Secret
June 13, 2017  |  Retail

Before bareMinerals was a household name in cosmetics – its parent, Bare Escentuals, was a smallish bath and body retailer with an unusual product that had a...

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Sephora’s Digital Beauty Makeover App Gets Smarter
Sephora’s Digital Beauty Makeover App Gets Smarter
June 08, 2017  |  Retail

Makeup aficionados don’t have to be YouTube beauty gurus to try on seemingly infinite variations of eye, cheek and lip color. With the latest beauty...

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Sephora’s Brand Balancing Act
Sephora’s Brand Balancing Act
January 19, 2017  |  Retail

It is hard to overstate the degree to which Sephora has changed the game in cosmetics retail. One of physical retail’s few success stories in...

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Sephora’s High-Tech Chicago Outpost
Sephora’s High-Tech Chicago Outpost
August 29, 2016  |  Retail

Sephora is expanding its Beauty TIP Workshop store format to Chicago — with some fancy new high tech flourishes added. The beauty brand currently has similar...

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