Quarter after quarter, retailers have been singing the same old song, citing macroeconomic challenges as the hook. While the hook remains the same, there’s a...
Snapchat’s plan to woo creators by allowing them to share ad revenue could be paying off. That program, which debuted in April and is known as...
Inflation-concerned consumers may be looking to cut back on unnecessary subscriptions, but as Snapchat’s rapid subscriber growth suggests, many remain willing to pay a premium for...
In the ever-evolving landscape of technology dominated by artificial intelligence (AI) and augmented reality (AR), numerous solution providers, including industry giant Google, are vying for...
Snapchat CEO Evan Spiegel said the company’s embrace of artificial intelligence (AI) can up its advertising game. Spiegel spoke about the progress of the social media platform’s My AI...
As fashion brands continue to lean into virtual try-on (VTO) to drive sales and reduce order returns, Google has looked to call dibs within the...
In light of economic conditions, brands and retailers are seeking cost-cutting measures, leading to a surge in out-of-home (OOH) marketing mediums. This shift is attributed...
Rising next-gen social engagement platforms are not on the metaverse or Web3 but rather simplified and streamlined text-based apps that draw together like-minded users and...
While it’s never been clear whether brands and retailers were ever truly welcome in the metaverse, or if it was just an intrusion into a...