Snapchat

Snap Pins Hopes on Subscriptions to Boost Creator Engagement
Snap Pins Hopes on Subscriptions to Boost Creator Engagement
January 31, 2023  |  Earnings

Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...

READ MORE >
Digital-First Shoppers Top 2022 Retail Technology Trends
Digital-First Shoppers Top 2022 Retail Technology Trends
December 27, 2022  |  Retail

In 2022, trends in retail technology materialized or matured in a year that defied predictions. Confining our scope to just what happened in retail, PYMNTS...

READ MORE >
YouTube, Twitter, Amazon Double-Down on Social Commerce Amid Growth Scarcity
YouTube, Twitter, Amazon Double-Down on Social Commerce Amid Growth Scarcity
November 11, 2022  |  Retail

It seems that 2022 is shaping up as the year social selling got its act together, or at least came to the front of the...

READ MORE >
Snap Hires Meta Veteran Ajit Mohan as President of APAC
Snap Hires Meta Veteran Ajit Mohan as President of APAC
November 03, 2022  |  Personnel

Social media company Snap has hired Ajit Mohan as its president of APAC to lead its business in the Asia-Pacific (APAC) region. Mohan joined the...

READ MORE >
Amazon Fashion and Snap Launch Virtual Try-on Feature for the Masses
Amazon Fashion and Snap Launch Virtual Try-on Feature for the Masses
November 03, 2022  |  Retail

In a virtual try-on (VTO) partnership where scale meets scale, Amazon Fashion and Snapchat have agreed to connect products with people via a new digital...

READ MORE >
BigCommerce and Snap Partner to Help Merchants Advertise on Snapchat
BigCommerce and Snap Partner to Help Merchants Advertise on Snapchat
November 01, 2022  |  Partnerships

eCommerce platform BigCommerce and Snap have partnered to enable merchants to easily create and manage ad campaigns on instant messaging service Snapchat. The new Snapchat...

READ MORE >
Report: Snapchat Parent Snap Adds Ex-Peloton Compliance Head
Report: Snapchat Parent Snap Adds Ex-Peloton Compliance Head
September 23, 2022  |  Personnel

The former head of compliance at Peloton Interactive left the company in August and has reportedly joined Snapchat parent company Snap. Bertrand Lanciault III, who...

READ MORE >
Walmart’s Social Commerce Shift Lowers Walls Between Physical, Digital Retail
Walmart’s Social Commerce Shift Lowers Walls Between Physical, Digital Retail
September 21, 2022  |  Retail

Just as the busy fourth-quarter seasonal retail rush is set to kick off, the world’s largest operator or physical stores has made a major push...

READ MORE >
Report: Snap Eyes 20% Cut in 6,500 Staff
Report: Snap Eyes 20% Cut in 6,500 Staff
August 30, 2022  |  Big Tech

Snap will lay off around 20% of its workforce, Bloomberg wrote. This comes out of their almost 6,500 employees, and the job cuts will start...

READ MORE >