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Snapchat CEO: AI Can Improve Targeted Ads

Snapchat CEO: AI Can Improve Targeted Ads
Snapchat CEO: AI Can Improve Targeted Ads
June 20, 2023  |  Artificial Intelligence

Snapchat CEO Evan Spiegel said the company’s embrace of artificial intelligence (AI) can up its advertising game. Get the Full Story Complete the form to unlock this article...

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Why Google Won’t Be Monetizing Its AI Try-On 
Why Google Won’t Be Monetizing Its AI Try-On 
June 16, 2023  |  Retail

As fashion brands continue to lean into virtual try-on (VTO) to drive sales and reduce order returns, Google has looked to call dibs within the...

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As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam 
As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam 
June 06, 2023  |  Retail

In light of economic conditions, brands and retailers are seeking cost-cutting measures, leading to a surge in out-of-home (OOH) marketing mediums. Get the Full Story...

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Community.com, Artifact and Substack Creating Next-Gen Social Platforms Around Text
Community.com, Artifact and Substack Creating Next-Gen Social Platforms Around Text
April 25, 2023  |  Social Commerce

Rising next-gen social engagement platforms are not on the metaverse or Web3 but rather simplified and streamlined text-based apps that draw together like-minded users and...

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Retailers Ditch Their Metaverse Strategy
Retailers Ditch Their Metaverse Strategy
April 14, 2023  |  Retail

While it’s never been clear whether brands and retailers were ever truly welcome in the metaverse, or if it was just an intrusion into a...

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Luxury Watch Brands Go Digital to Target Young Consumers
Luxury Watch Brands Go Digital to Target Young Consumers
April 06, 2023  |  Retail

How do you convince a generation unused to wearing wristwatches to change their habits? Get the Full Story Complete the form to unlock this article...

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Retailers Pin Hopes on AI to Increase Sales, Decrease Returns   
Retailers Pin Hopes on AI to Increase Sales, Decrease Returns   
March 30, 2023  |  Artificial Intelligence

In today’s competitive eCommerce landscape, brands and retailers are constantly looking for ways to stand out and attract consumers while reducing costly returns. Artificial intelligence...

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Snap Helps Businesses Integrate Augmented Reality into Stores
Snap Helps Businesses Integrate Augmented Reality into Stores
March 23, 2023  |  Retail

Snap has launched a program that helps businesses engage with customers via augmented reality (AR). Get the Full Story Complete the form to unlock this article...

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