trade down

Colgate-Palmolive Sees Trade-Down Continuing as Competitors Say Otherwise
Colgate-Palmolive Sees Trade-Down Continuing as Competitors Say Otherwise
January 27, 2023  |  Earnings

As some CPG companies say private-label growth has stalled or reversed, Colgate sees its continuance. On a call with analysts Friday (Jan. 27) discussing the...

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Cautious Consumer Spending Means Trade-Down From Champagne to Prosecco
Cautious Consumer Spending Means Trade-Down From Champagne to Prosecco
December 29, 2022  |  Retail

Cautious consumer spending habits could mean fewer people ringing in 2023 with Champagne. After years of growth, sales of higher-priced wines and spirits have begun...

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Mondelēz Says Premium Brands Like Oreo, Ritz, Cadbury Will Avoid Consumer Trade-Down
Mondelēz Says Premium Brands Like Oreo, Ritz, Cadbury Will Avoid Consumer Trade-Down
November 01, 2022  |  Consumer Insights

Snack and candy giant Mondelēz International says its portfolio of premium food and beverage (F&B) brands will be protected from the worst of the trade-down...

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