Yum! Brands

Yum! Brands is the fastest-growing restaurant brands in partnership with the best franchise operators. Formerly know as Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 500. Yum! operates the brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide, except in China, where the brands are operated by a separate company, Yum China.

(source: yum.com)

Yum Brands Doubles Tech Spending, Expands Use of Generative AI
Yum Brands Doubles Tech Spending, Expands Use of Generative AI
April 01, 2024  |  ResTech

Fast food company Yum Brands aims to deploy artificial intelligence (AI) across the operations of its restaurants. The parent company of Taco Bell, Pizza Hut,...

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Taco Bell Sees Record Digital Sales as Parent Yum Brands Invests in Tech
Taco Bell Sees Record Digital Sales as Parent Yum Brands Invests in Tech
February 07, 2024  |  Earnings

Taco Bell parent Yum Brands is continuing its investment in digital technology. During a quarterly earnings call Wednesday (Feb. 7), CEO David Gibbs noted that...

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Restaurants Go All-In on Smart Digital, but Consumers Remain Wary
Restaurants Go All-In on Smart Digital, but Consumers Remain Wary
November 24, 2023  |  Artificial Intelligence

Restaurants are increasingly adopting automation, artificial intelligence (AI) and robots across all areas of operation, but these efforts are not always a surefire hit. A...

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Yum Brands to Leverage Cross-Brand Data Amid ‘100%’ Digital Transformation
Yum Brands to Leverage Cross-Brand Data Amid ‘100%’ Digital Transformation
November 01, 2023  |  Restaurant innovation

Yum Brands is going all-in on data in its ongoing efforts to have “100% of sales powered by digital,” gearing up to combine insights across...

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Digital Payment Transformations Drive Business Growth for CFOs
Digital Payment Transformations Drive Business Growth for CFOs
August 21, 2023  |  Commercial Payments

Digital is no longer a strategy but a whole way of doing business.  And many companies need to figure out what’s next. This, as Yum!...

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Pizza Hut Touts ‘Competitive Advantage’ Over Domino’s in Third-Party Delivery
Pizza Hut Touts ‘Competitive Advantage’ Over Domino’s in Third-Party Delivery
August 02, 2023  |  Earnings

As Domino’s entry into third-party marketplaces poses a threat to other pizza quick-service restaurants (QSRs) on these platforms, Pizza Hut maintains that it has the...

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Bridge Millennials Have Become Restaurants’ Digital Diners
Bridge Millennials Have Become Restaurants’ Digital Diners
July 18, 2023  |  Connected Economy

As consumers across the board slowly increase their engagement with restaurants’ eCommerce options, bridge millennials — those between their mid-thirties and mid-forties — are leading...

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Yum Brands and Others Try New Loyalty Strategies to Outperform Competitors
Yum Brands and Others Try New Loyalty Strategies to Outperform Competitors
July 07, 2023  |  Restaurant Roundup

This week in restaurant news, restaurants are looking to stand out in the crowded loyalty program space. Yum Brands is updating its data capabilities, Kura...

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Fast-Casual Brands Prepare IPOs as Sector Bounces Back
Fast-Casual Brands Prepare IPOs as Sector Bounces Back
May 24, 2023  |  IPO

With fast-casual chains’ stocks outperforming the restaurant industry, more brands, including Panera and Cava, are looking to capitalize on the industry’s recovery. Panera Brands, a group encompassing fast-casual...

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