Digital Identity

Ethical Data Practices Build Consumer Trust in Biometric Identity Verification Although more businesses are using biometric verification to offer smoother and safer user experiences, customers are still wary to trust this tech with sensitive personal details. In the “Digital Identity Tracker®,” a PYMNTS and Jumio collaboration, the International Biometrics + Identity Association’s Robert Tappan explains why businesses must emphasize transparency and ethical data handling practices to build public support and acceptance.

Inside the December/January Tracker

An interview with Robert Tappan, managing director for industry trade group International Biometrics + Identity Association, on how to build user trust in biometrics and how to ensure biometrics are employed ethically and effectively
The latest headlines from the digital identity space, including how 73% of air travelers are willing to provide biometric data to accelerate their travel experiences and the details of Mississippi’s launch of a mobile phone-based digital ID solution
An in-depth look at consumers’ evolving behaviors and preferences in the digital identity space, including how companies can tailor their authentication strategies to satisfy consumers’ needs for security and privacy