Digitizing Payments In Latin America
Flexible Payouts Prove Tempting Way To Capture Loyalty of Latin American Gig Workers
Latin America’s gig economy is set to expand rapidly, with workers seeking out flexible job opportunities — and flexible payment options that marry cash’s liquidity with digital tools’ convenience. In the latest Digitizing Payments In Latin America Playbook, a PYMNTS and Kushki collaboration, rideshare company Cabify’s Ruth Sosa explains how offering payment tools that balance cash and digital's strengths is crucial for gig platforms to gain workers’ loyalty.
Inside the March/April Playbook
- An interview with Ruth Sosa, head of product, finance for Latin American rideshare Cabify, on why supporting a diverse set of payment options is key for gig platforms to gain the loyalty of Latin American workers and users
- Recent Latin American payments headlines, including why Mexican lawmakers are considering granting digital platform workers federal labor protections and why rideshare Uber is launching a new Explore tab to enable customers to book live events or reservations
- PYMNTS Intelligence examining how the growth of the Latin American gig economy is affecting the payment needs and expectations of consumers in the region
