Survey Firms Find Instant Digital Payouts Key To Participant Recruitment

Expanding Payments Choice Playbook - December 2021

The global health crisis has made consumers more anxious about receiving their money quickly, regardless of how it’s being sent. In this month’s Expanding Payments Choice Playbook, a PYMNTS and Onbe collaboration, Kristen Miles, director of research and insights for Branded Research, discusses how her survey company offers participants a range of payment disbursement choices to facilitate their ongoing recruitment and retention efforts.

Inside the December Playbook

An interview with Kristen Miles, director of research and insights for audience technology and survey company Branded Research, on why meeting the unique disbursement needs of diverse consumers is critical for businesses
The latest working capital developments, including how noncash transactions are predicted to reach $1.8 trillion worldwide by 2025 and why many consumers are willing to pay a premium for instant payouts
A Deep Dive analyzing what drives consumers to pick various digital payment options and the challenges businesses face in providing disbursement variety