Mobile Order-Ahead

Joella's Hot Chicken Takes Bite Out Of Loyalty Fraud With Data Analytics Quick-service restaurants (QSRs) are dishing out mobile-enabled loyalty programs but fraudsters are also eager to take a bite out of them. In the Mobile Order-Ahead Tracker, Joella’s Hot Chicken’s Katie Wollrich and Christina Happel explain how QSRs can use data analytics and code-based redemption features to keep loyalty offerings fraud-free.
Inside the April Tracker
  • An interview with Christina Happel, regional vice president of operations at Joella’s Hot Chicken, and Katie Wollrich, its chief marketing officer, on the launch of its rewards program, its efforts to tap AI and analytics to safeguard against fraud and how the QSR reaches diners on digital and mobile networks
  • Recent mobile order-ahead developments, including why the global loyalty management market is set to reach almost $14 billion in value by 2026 and how more QSRs are pairing mobile ordering experiences with voice-based features
  • A Deep Dive examining how data analytics and advanced learning tools can help QSRs safeguard their mobile and digital ordering platforms from loyalty fraud

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