Next-Gen Debit

Debit, Digital Wallets Help Banks Keep Gen Z Customers The pandemic has only increased debit’s appeal among debt-averse younger consumers, who are using it to pay for everything from monthly bills to small daily purchases. In the Next-Gen Debit Tracker, Desiree Wolfe, senior vice president and director of product services at Webster Bank, explains how digital wallets and co-signed debit cards can help banks attract and retain these consumers.
Inside the May Tracker
  • An interview with Desiree Wolfe, senior vice president and director of product services for Webster Bank, on how the pandemic is prompting consumers to take their payments digital while also driving debit uptake among Gen Z consumers, millennials and individuals representing other generations
  • Notable next-gen debit headlines, including why 44 percent of Gen Z consumers say debit is their top payment method and why three-quarters of Latin American consumers are using debit for brick-and-mortar purchases
  • A Deep Dive analyzing the factors driving debit use among millennial and Gen Z consumers and detailing how merchants and financial services providers can help support and shape the consumers’ financial lives

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