Snapchat news and trends

EU Presses Big Tech Companies on AI Threats
Regulation // March 14, 2024

European regulators want to question Big Tech firms about potential threats of generative artificial intelligence (AI). To that end, the European Commission (EC) has sent requests under the Digital Services Act (DSA) to Microsoft, Alphabet, Meta, X, Snapchat and TikTok on their handling of such...

Instagram Developing Opt-In Feature for Sharing Location With Others
Social Commerce // February 26, 2024

Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the prototype stage and not yet being tested externally, TechCrunch reported Monday (Feb. 26). The idea behind the Friend Map is to give...

Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
Subscriptions // February 07, 2024

As Snapchat struggles with declining revenue per user, the social media platform is looking to its burgeoning subscription offering, and its artificial intelligence (AI) capabilities therein, to bring in more revenue. The app’s parent company, Snap, reported in its Q4 and full year 2023 financial results Tuesday...

Snapchat Parent to Cut 10% of Global Staff
Personnel // February 05, 2024

Snap has become the latest tech company to cut staff as it chases profitability. The Snapchat parent company announced in a Securities and Exchange Commission (SEC) filing Monday (Feb. 5) that it plans to lay off 10% of its full-time workforce.  “In order to best position our business...

Interviews & Exclusives
Amazon and Walmart’s Latest Battleground: Digital Holiday Shoppers

November 17, 2023
As Thanksgiving approaches, brands and retailers are pulling out all the stops to gobble up hesitant consumers’ inflated dollars, and Amazon and Walmart are no exception. However, this time, the two retail giants are going head-to-head, and the battleground is the digital arena. According to a recent PYMNTS report, Amazon has collaborated with Snapchat, allowing […]

Toys, Pet Products Expected to Fuel Retail Sales on Social Media 

November 08, 2023
Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to social media platforms to promote...

CE 100 Index Loses 2.1% as Tesla Shares Slump on Earnings

October 23, 2023
Tesla’s double-digit plunge helped lead the CE 100 Index down yet again, slipping 2.1% in a week that saw all pillars, save one, retreat. The Communications pillar was the sole...

Virtual Try-On Software Searches for Competitive Advantage as Big Tech Steps In

June 21, 2023
In the ever-evolving landscape of technology dominated by artificial intelligence (AI) and augmented reality (AR), numerous solution providers, including industry giant Google, are vying for supremacy.  Among them, Perfect Corp., an...

Quick Reads
Snap Reports Augmented Reality Drives User Engagement, Brand Advertising

April 25, 2024
Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO of Snap, said this Thursday (April 25) during the company’s quarterly earnings call. He said that Snap considers AR to be one of the company’s three strategic priorities, alongside revenue […]

EU Presses Big Tech Companies on AI Threats

March 14, 2024
European regulators want to question Big Tech firms about potential threats of generative artificial intelligence (AI). To that end, the European Commission (EC) has sent requests under the Digital Services...

Instagram Developing Opt-In Feature for Sharing Location With Others

February 26, 2024
Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the prototype stage and not yet...

Snapchat Parent to Cut 10% of Global Staff

February 05, 2024
Snap has become the latest tech company to cut staff as it chases profitability. The Snapchat parent company announced in a Securities and Exchange Commission (SEC) filing Monday (Feb. 5) that...