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YouTube to Add AI-Powered Tools for Creators

YouTube has announced it will soon launch several artificial intelligence (AI)-powered tools for creators.

Unveiled at the platform’s Made On YouTube event, these tools will “help push the boundaries of creator innovation,” YouTube said in a Thursday (Sept. 21) blog post.

One tool, Dream Screen, will create AI-generated videos or image backgrounds based on prompts entered by the user.

Another, YouTube Create, will help creators use their mobile phones to edit, soundtrack, add captions and perform other tasks while making videos. This mobile app is in beta on Android.

A third soon-to-be-released tool, AI Insights, will suggest ideas for videos to create by analyzing the content the creator’s audience is watching on YouTube.

“In our initial test, more than 70% of those surveyed said it’s helped them develop and test ideas for videos,” YouTube said in the post.

Another upcoming tool, Aloud, uses AI to dub the creator’s videos in other languages so they can be shared with global audiences.

Also soon to be added is Assistive Search in Creator Music, which will use AI to suggest music to be added to videos based on the creator’s description of the content.

This news comes on the same day that Microsoft announced that it will begin rolling out its AI-powered assistant on Sept. 26. The assistant, Microsoft Copilot, is designed to transform how users interact with technology, the company said.

Other platforms have been adding the technology as well.

For example, Snap launched an AI-powered chatbot called My AI as a premium service in February before opening it to all users in April. This offering includes tools that let users personalize the AI and to bring it into conversation with a user’s friends.

Meta said in April that it is looking at ways to add AI to its platforms, including chat experiences in WhatsApp and Messenger, and visual creation tools for posts on Facebook and Instagram.

“We’re always focused on connection and expression,” Meta CEO Mark Zuckerberg said during an April earnings call. He added, “There’s an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful.”