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Alphabet Touts Organic AI Development in Q2 Earnings Beat
Alphabet Touts Organic AI Development in Q2 Earnings Beat
July 23, 2024  |  Earnings

Search. Cloud. AI. It was a winning combination for Google’s parent Alphabet in Q1 and it worked again in Q2, as reported in the company’s...

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Half of All Influencers Peak at $15K Per Year
Half of All Influencers Peak at $15K Per Year
June 18, 2024  |  Social Commerce

You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall...

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Instacart Extends Retail Media Data to YouTube, Powering Shoppable Ads
Instacart Extends Retail Media Data to YouTube, Powering Shoppable Ads
June 17, 2024  |  eCommerce

Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will...

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YouTube Enables Creators to Curate Products, Build Virtual Store
YouTube Enables Creators to Curate Products, Build Virtual Store
April 09, 2024  |  Social Commerce

YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the...

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YouTube CEO: Using Platform’s Videos to Train OpenAI’s Sora Violates Terms of Service
YouTube CEO: Using Platform’s Videos to Train OpenAI’s Sora Violates Terms of Service
April 04, 2024  |  Artificial Intelligence

YouTube CEO Neal Mohan is addressing concerns regarding using YouTube content to train artificial intelligence models. Mohan highlighted during an interview with Bloomberg the lack of concrete evidence on whether OpenAI has...

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YouTube Adds ‘Members-Only Shorts’ to Monetization Features for Creators
YouTube Adds ‘Members-Only Shorts’ to Monetization Features for Creators
March 29, 2024  |  Social Commerce

YouTube has launched Members-only Shorts, an option that lets creators share content only with subscribers. This option enables creators to offer additional perks to their...

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The Social Influence: How Platforms Are Shaping Travel and Retail Trends
The Social Influence: How Platforms Are Shaping Travel and Retail Trends
March 29, 2024  |  Social Commerce

Social media platforms like Facebook, Instagram, TikTok and YouTube have become an integral part of daily life for millions of users worldwide, revolutionizing communication, connectivity and consumer behavior. Consumers have access...

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Social Commerce Holdouts Skeptical of Cross-Pollination
Social Commerce Holdouts Skeptical of Cross-Pollination
March 28, 2024  |  Social Commerce

Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers For the report...

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Social Apps Race to Monetize Shoppable Commerce Opportunity
Social Apps Race to Monetize Shoppable Commerce Opportunity
March 22, 2024  |  Social Commerce

As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just...

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