creators

YouTube Enables Creators to Curate Products, Build Virtual Store
YouTube Enables Creators to Curate Products, Build Virtual Store
April 09, 2024  |  Social Commerce

YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the...

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Creators Unsure About X’s Revenue Potential as Numbers Drop
Creators Unsure About X’s Revenue Potential as Numbers Drop
March 24, 2024  |  Social Commerce

Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon...

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Klarna Expands Creator Shops as Consumers Embrace Social Commerce
Klarna Expands Creator Shops as Consumers Embrace Social Commerce
November 13, 2023  |  Social Commerce

Payments network Klarna has expanded its ad and marketing tools for creators and retailers.  The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad...

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YouTube to Add AI-Powered Tools for Creators
YouTube to Add AI-Powered Tools for Creators
September 21, 2023  |  artificial intelligence

YouTube has announced it will soon launch several artificial intelligence (AI)-powered tools for creators. Unveiled at the platform’s Made On YouTube event, these tools will...

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CommentSold Buys PopshopLive to Launch Creator Commerce Platform
CommentSold Buys PopshopLive to Launch Creator Commerce Platform
August 22, 2023  |  eCommerce

Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. The deal, announced Tuesday (Aug. 22), marks CommentSold’s (CS) entrance into direct-to-consumer commerce, the company...

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Snap Enables Profile Links but Which Creators Will Convert? 
Snap Enables Profile Links but Which Creators Will Convert? 
July 14, 2023  |  Social Commerce

With platforms like TikTok, Facebook, and Instagram making it faster and more convenient for consumers worldwide to share their shopping experiences and kick-start retail trends,...

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Bridging the Gap Between the Consumer and Retailer — the Creator  
Bridging the Gap Between the Consumer and Retailer — the Creator  
June 29, 2023  |  Social Commerce

When determining what’s worth buying and what isn’t, who wields the greatest influence over these fashion decisions? It’s the consumer.   But the bridge between the...

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Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
June 22, 2023  |  Social Commerce

If you’re reading this, you might not be able to name a single creator.  But your kid probably can name five, 10, even a dozen...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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