Capturing consumers’ attention isn’t easy work in the high-distraction environment in which consumers live. So, when it comes to delivering a marketing message, the mechanism is critical. If accessing the information is too much work, a consumer is more likely than not to skip over...
Giving a sense of the scope of digital transformation happening in developing markets, contemplate this: “The share of Brazilian consumers who consider digital channels their preferred means of shopping has grown by more than 30 percent to make up 46 percent of consumers.” It marks...
Brazil is known for its vibrant music culture, love of soccer and for being the largest country in Latin America in terms of both population and geography. The nation has other notable — if less conspicuous — distinctions, however: a widespread embrace of smartphones and...
The concept of the B2B marketplaces is nothing new — in fact, it’s an idea that had its roots in the late 1990s and early 2000s when Ariba and Commerce One and many others took a shot at organizing buyers and suppliers online for the...
Adventuring to different markets worldwide, PYMNTS continues to document how the digital shift that caught fire in 2020 continues shaping spend trends and consumer sentiments. The January 2021 Global Digital Shopping Index: United Kingdom Edition is based on a survey of more than 2,000 consumers...
As profound as the digital shift has been, there are still places where the physical experience remains a holdout. Going to the branch still outscores using a bank website, according to PYMNTS’ recent Paradigm Shift report, and consumers would still rather get their messages from their...
Recent developments have many around the world cautiously hopeful that 2021 will be very different from 2020, that COVID-19 vaccines will finally reverse the pandemic’s course and that life will get return to some semblance of normality. If and when this comes to pass, however,...
New York City’s famous FAO Schwartz store will be listed on Airbnb for someone to stay in for a night on Dec. 21 this year, Radio.com reports. The booking will only be available for one New York City family of four, all living under the...
Australia is both incubator and test market for captivating new payments experiences, namely in the buy now, pay later (BNPL) space. The country also provides a fascinating study into the attitudes and behaviors of digital-first consumers. This is true even though throughout the pandemic, Australians...
