With this initiative, which is called World Product Graph, Amazon aims to provide shoppers with information that they currently can only find elsewhere. The company will secure the product data through contributions by some brands and retailers as well as by crawling the websites of others, according to the report.
“Amazon cannot be the [go-to] destination for every shopping mission if customers must leave to research product relationships on Google, brand websites and review sites,” the company’s internal document said, per the report.
By offering deep data on all goods, Amazon wants to draw shoppers away from Google’s search, Walmart’s eCommerce business and other eCommerce sites. The offering also addresses the growing adoption of artificial intelligence agents by attempting to draw them to Amazon’s site, the report said.
The internal document mentions a release date of Oct. 1, 2027, although Reuters could not determine if or when Amazon’s plan may be implemented, per the report.
Asked about these claims by Reuters, Amazon said in a statement, per the report: “Draft, outdated documents often paint an incomplete picture, and the existence of a brainstorming document such as this one doesn’t necessarily reflect our current plans. We’re constantly working on new ideas and technologies to make Amazon’s product catalog comprehensive, accurate and helpful for customers.”
PYMNTS reported in February 2025 that Amazon was testing a new feature that enables users of the Amazon Shopping app to find select products from other sites and go to those sites to purchase them.
Amazon launched Shop Direct in February 2025 so that when customers ask for a brand or product that is not in Amazon’s store, Shop Direct can help them buy it from another store, PYMNTS reported in March. As of March, Shop Direct included 100 million products from 400,000 merchants.
In October, Amazon was expanding its Shop Direct initiative to keep shoppers coming to its site rather than using outside personal AI agents, PYMNTS reported Oct. 28, citing The Information. At the time of the report, Amazon had increased the number of Shop Direct links by 2.5 times, to 250 million, added items from new brands and started showing more product details from these listings on its own site.
