PYMNTS’ Daily Data Dive: Vitamin Shoppe’s 2016 Direct Sales Stay Afloat

By  |  March 3, 2017
 | 

The eCommerce arena is taking retailers on by storm. As more businesses are making their transition to an online focus, they may see stagnant sales.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    This is what happened with Vitamin Shoppe in 2016 when it stopped selling its products on third-party marketplaces and relaunched its mobile-enhanced website.

    Here are the numbers:

    5 percent | Year-over-year eCommerce comparable sales decline in Q4

    7 percent | Increase in VitaminShoppe.com sales in Q4

    9 percent | Increase in overall site visits

    Advertisement: Scroll to Continue

    14 percent | Increase in conversion rate

    34 percent | Increase in mobile conversion rate


    Recommended

    Anthropic Races OpenAI as It Preps a Mega IPO

    Embedded Payments Pull Real-Time Adoption Forward

    Gen Z Pressures Credit Unions to Deliver AI

    Autonomous Agents Challenge Retailers to Earn Trust

    See More In: , , , , ,