PYMNTS’ Daily Data Dive: Vitamin Shoppe’s 2016 Direct Sales Stay Afloat

By  |  March 3, 2017
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The eCommerce arena is taking retailers on by storm. As more businesses are making their transition to an online focus, they may see stagnant sales.

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    This is what happened with Vitamin Shoppe in 2016 when it stopped selling its products on third-party marketplaces and relaunched its mobile-enhanced website.

    Here are the numbers:

    5 percent | Year-over-year eCommerce comparable sales decline in Q4

    7 percent | Increase in VitaminShoppe.com sales in Q4

    9 percent | Increase in overall site visits

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    14 percent | Increase in conversion rate

    34 percent | Increase in mobile conversion rate


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