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Denny's Boosts Service With Its New On-Demand Ordering

It can be argued that the diner experience is quintessentially American.

From family roadtrips to after-hours eating, many people have memories of visiting diners.

To help bring the diner experience to people's doorsteps, Denny's announced today upgrades to its mobile app through its partnership with digital ordering provider Olo. The diner chain's app will now allow its customers to not only place orders through their mobile devices but get that food delivered on-demand wherever they are.

This on-demand feature doesn't stop with Denny's mobile app. In addition to mobile app ordering, Denny's customers also now have the capability to complete on-demand orders through Twitter direct messages and its Facebook chatbot.

Denny's Chief Marketing Officer John Dillon commented in the company's news release about how this offering would benefit  customers by providing a new layer of personalized interaction.

“The launch of ‘Denny's on Demand’ is the result of our commitment to leveraging new technology to reach a wider audience and make it even more convenient for today's virtually connected guest to enjoy their favorite diner dishes. In the coming months, we will continue to enhance the Denny's experience for our guests, giving them even more ways to get exactly what they want from our menu, whenever – and now wherever – they want it.”  

Though fast casual restaurants throughout the country are focusing on adding in free-standing kiosks and mobile order ahead, Denny's new offering seems to have raised the bar. The issue that arises here is that if this venture is successful, will others follow suit?

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