The updates, announced Tuesday (Sept. 29) at the company’s annual FUTURES conference, are centered around AppFolio Realm-X and the AppFolio Performance Platform.
“The Performance Platform already holds each customer’s permissions, policies, workflows, and business context; the new Realm-X puts more of that context to work,” AppFolio said in a news release provided to PYMNTS.
The new Realm-X, the company said, “stays through the whole ask,” dealing with multi-step work, remembering the conversation, and “building what’s described in the moment.”
The company says Realm-X AI actions completed on AppFolio have increased sevenfold year-over-year, describing this as “real work performed on operators’ behalf.”
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The new Realm-X is available with all AppFolio plans, now including the Realm-X Connector for Anthropic’s Claude, which was introduced in June.
“We believe the most powerful technology in this industry should be available to every customer,” said Kyle Triplett, AppFolio’s chief product officer.
“The Performance Platform already knows how our customers’ businesses run, and the new Realm-X uses that knowledge. The result isn’t simply more efficiency. It’s better performance for teams, residents, and investors.”
PYMNTS has been chronicling AI’s increasing role in the real estate industry over the past few months. A report in June cited a National Mortgage News survey of more than 150 mortgage industry professionals showing that more than half of respondents see credit scoring analysis and AI-backed underwriting as the most transformational technology available to them at the moment, more than digital closings, fraud detection, and natural language processing.
Another report in June chronicled the “credibility problem” facing AI and real estate, with New York’s Department of State warning about a sharp rise in AI-generated listing photos that create misleading or exaggerated representations of properties.
“California’s Assembly Bill 723, which took effect in January, requires agents to disclose when listing photos have been digitally altered and provide originals,” the report said. “University of Chicago research found that AI-generated listing content triggers measurable buyer distrust, with both sides of the transaction losing efficiency as a result.”
While almost 70% of Realtors have employed AI tools in some capacity, the National Association of Realtors found, the industry still has no standardized guidelines for how those tools should be disclosed to homebuyers.
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