Squaremates is now generally available to sellers in the United States, the release said. The tool, an evolution of Managerbot, can handle complex, multistep tasks across a business using its own secure workspace. Sellers can use it to analyze operations, identify areas requiring attention and execute work rather than simply receive answers to questions.
Squaremates can, for example, identify lapsed customers and generate targeted marketing campaigns, update product catalogs in bulk and develop staffing schedules based on labor costs and sales trends, according to the release. It can also produce finished materials, including graphical sales reports and branded email campaigns.
The expansion also includes an improved Square Model Context Protocol (MCP) and a new Square command-line interface (CLI), the release said. Square MCP lets sellers connect their accounts to third-party AI assistants and authorize these tools to perform actions using Square’s capabilities. Square CLI gives developers command-line access to Square APIs, allowing them to script workflows and build custom applications.
Through Squaremates Apps, sellers can build and host applications connected to their businesses, according to the release. Examples include tools for distributing cash tips based on hours worked and monitoring staffing across multiple locations.
Square is also extending its agent’s reach beyond its own platform, the release said. A restocking capability in beta can identify low inventory and prepare supplier orders for seller approval. The company plans to add permission-based email access to daily briefings.
The expansion builds on parent company Block’s broader effort to bring AI into both sides of commerce, from helping consumers place orders to automating merchants’ purchasing and inventory workflows. During the company’s November earnings call, CEO Jack Dorsey highlighted Square’s voice-enabled kiosk, which lets restaurant customers ask menu questions and place orders, alongside plans to develop procurement agents that can manage inventory and order from suppliers.
Square has also been expanding merchants’ visibility across digital discovery channels, including an integration with Apple Business that lets sellers manage their presence on Apple Maps, keep business information synchronized across Apple apps and provide customers with direct links to order, book and schedule services.
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