Amazon Expands Prime Wardrobe Roll Out


Amazon is apparently rolling out its Prime Wardrobe service to more customers. The eCommerce retailer confirmed the expansion after two tweets — one from an Amazon account and one from a reported staffer — mentioned the service, TechCrunch reported.

The Amazon at UCI account posted on Twitter, “Join Prime Student and try on your clothes before buying them with Prime Wardrobe! ‪#PrimeStudentRep ‪#Ad.” And a tweet from the Amazon staffer read, “Amazon Prime Wardrobe is officially launched! Hooray! It’s been a fun project to work on.” That tweet was reportedly deleted after TechCrunch asked Amazon about the message.

Despite the confirmation, Amazon did not tell TechCrunch how many people had tested the service or how many additional customers can now access to it. As of now, the company is running a promotion that offers customers $20 off when customers make a purchase at or above $200 using the service.

Amazon debuted Amazon Prime Wardrobe in 2017. The service allows consumers to order items like shoes, clothing or accessories at no upfront charge. After seven days, customers decide what they will keep and pay for, and the rest goes back free of charge.

Announcing the rollout of the service, Amazon said on its website, “Prime Wardrobe is a new service that brings the fitting room to you, so you can try the latest styles and find your perfect fit before you buy.”

Shipments will come in a resealable box with the item included and a prepaid label for returns. As for items on offer, Amazon’s in-house fashion items are obviously for sale, but so are brands outside Amazon’s private label: Adidas, Calvin Klein, Levi’s and Hugo Boss were some of the announced brands.

At the service's debut, the retailer reportedly said the Prime Wardrobe would offer customers “more than a million items from shoes to accessories and clothing.”



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