Pinterest Users Can Tap New AR Home Decor Tool

Pinterest is introducing a new augmented reality (AR) tool that enables users to evaluate home décor options and virtually place them before committing to buy anything, according to a blog post on Monday (Jan. 31).

Try On for Home Décor is launching as a new way for Pinners to browse for items that spark their interest and then virtually place the products in a room using AR technology and the Pinterest Lens camera.

Every month, millions of Pinners come to Pinterest to search for home décor inspiration, according to Pinterest Ad Manager data. Try On for Home Décor helps people find the right looks and visualize them in their homes without having to leave home.

See also: Pinning Down the Future of Pinterest

“Customers look to Crate & Barrel and CB2 to find unique pieces, built to last a lifetime. We understand that the path to purchase is not always linear, especially when it comes to furniture,” said Joan King, SVP, eCommerce & International Operations for Crate & Barrel and CB2.

“Pinterest’s Try On For Home Décor tool is one of many examples of how our brands are exploring innovative solutions to make this journey as intuitive as possible by bridging the gap between virtual commerce and reality,” King added.

Read more: Pinterest Remodels Home Feed With TikTok Inspiration

The Try On tool helps Pinterest users track down and evaluate what works best for them. Try On for Home Décor follows the rollout of Try On for lipstick and eyeshadow, which is available across 14,000 shoppable Pins. Try On For Home Décor is going live across over 80,000 shoppable Pins. Pinners are 5x more likely to purchase from Try On-enabled Pins than standard Pins, according to the blog post.

“Since the pandemic began, we’re seeing more digitally savvy shoppers than ever before, as millions of people now expect virtual and mobile options to try before they buy, see personalized recommendations, and gather information as part of their decision-making process,” Jeremy King, SVP of Engineering, Pinterest.

“These behaviors are happening across Pinterest every day, which is why we’re continuing to advance technologies like AR Try On and make Pinterest a full-funnel shopping destination that takes people from inspiration to purchase anywhere in the app,” said King.