Supply chain software-as-a-service (SaaS) firm Unicommerce has formed a strategic partnership with the business-to-business (B2B) eCommerce platform udaan, according to reports.
The tie-up is intended to provide the latest technology for inventory and order management to merchants selling lifestyle goods on udaan’s marketplace as well as from others on Unicommerce’s centralized platform. Lifestyle retailers working with Unicommerce can integrate udaan as a selling platform to grow their customer reach.
India’s largest B2B eCommerce site, udaan was founded in 2016 by Amod Malviya, Vaibhav Gupta and Sujeet Kumar, all former executives at Flipkart, according to the company’s website. The startup attained unicorn status 26 months after launching and is one of five B2B eCommerce marketplace startups in India that are in the $1 billion-plus circle.
The biggest eCommerce-focused supply chain SaaS technology platform in India, Unicommerce processes over 1 million items every day and works with some of the largest retail brands and eCommerce players in the country. Founded in 2012, the company was acquired by Snapdeal in 2015.
Kapil Makhija, CEO, Unicommerce, said that udaan is “transforming the B2B trade ecosystem” in India and by working together, both companies can advance that change. Unicommerce will provide eCommerce businesses with “best-in-class technology solutions to build an efficient supply chain system” while helping brands and retailers conquer new challenges.
The surge in B2B eCommerce over the course of the COVID-19 pandemic has many sellers now eyeing opportunities in business-to-consumer (B2C). Unicommerce and udaan collaborated to develop a single dashboard to integrate all business operations across multiple sales channels. The streamlined process ensures a faster delivery process in addition to offering numerous Unicommerce solutions for inventory, orders, sales and more, to support each stage of growth.
Kumar Saurabh, head of lifestyle business, udaan, said, “Our shared synergies to further elevate our partners’ business, highlights the trust and transparency that brands endorse about udaan. The scale, national reach, logistics and supply chain capabilities with credit facilities make us the partner of choice to address distribution needs of manufacturers and brands. This is completely aligned with our vision of transforming the trade ecosystem in India leveraging technology.”