Gopuff Moves Across The Pond With Fancy Acquisition

Gopuff is acquiring on-demand delivery platform Fancy as it advances its international expansion plans, according to a Thursday (May 6) press release. The value of the deal was not disclosed.

Fancy delivers in 30 minutes or less using its hyper-local, micro-fulfillment centers based out of dark stores in in six cities across the U.K., the release stated. The platform has plans to move into five more cities this month. Fancy and Gopuff share similar delivery models in that they both operate an end-to-end supply chain, or vertically integrated model.

This acquisition is Gopuff’s first step into international markets, and the firm also plans to move into Europe, as well, Gopuff Senior Vice President of Business Daniel Folkman said in the release.

“At Gopuff, we have been consistently focused on responsible growth, strategically establishing the physical infrastructure and footprint needed to bring Instant Needs to new geographies and customers,” said Folkman in the release.

PYMNTS first reported on the acquisition in February.

With the tie-up, Fancy will also be able to expand using Gopuff’s tech innovations and market experience, giving “Fancy increased access to the Instant Needs category leader’s operational capabilities,” said Fancy CEO Arnie Englander in the release.

“We’ve sought to expand to new markets in the U.K.,” he added.

Gopuff has been busy in recent months — in part thanks to a pandemic-accelerated “bring it to me” trend amongst consumers worldwide. The startup announced in March that it had raised $1.15 billion in new funding, valuing it at $8.9 billion.

The Fancy acquisition comes two days after Gopuff announced a partnership with Uber, which integrates the hyper-local delivery platform into Uber’s app, allowing Uber Pass and Uber Eats members to order household essentials from Gopuff, incurring no delivery charge. The program will be initially available in over 95 cities across the U.S.