TikTok and Ticketmaster are expanding their in-app ticketing partnership to 20 new markets.
The partnership, launched last year in the U.S., is now being offered to users in the U.K., Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden, TikTok said Monday (Dec. 4).
“Now, any Certified Artist on TikTok in participating countries can use the Ticketmaster ticketing feature to promote their live dates and connect with fans around the globe,” the social media platform said in a news release.
According to the release, the partnership lets music fans discover and buy tickets for events through Ticketmaster directly within the TikTok platform in just a few clicks. In addition, the in-app feature helps artists promote live dates to fans, letting them expand their audiences worldwide by allowing them to add their Ticketmaster event links to videos before publishing.
“By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world,” said Michael Kümmerle, TikTok’s global music partnership development lead.
“As we bring fans closer to the artists and events they love, we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase,” he added.
The partnership comes weeks after the news that many consumers were forgoing life entertainment as ticket prices for things like concerts have ballooned.
“Anything live, anything experiential is just going through the roof,” Jessica Reif Ehrlich, a Bank of America analyst who dubbed the phenomenon “funflation,” told The Wall Street Journal.
That report, citing the Bureau of Labor Statistics Consumer Expenditures Survey, says the cost of admissions and fees rose faster than the prices of food, gasoline and other staples last year, with those increases continuing through the rest of the year.
Still, this year has seen the concert industry flourish, the WSJ said, due to strong demand from those consumers who don’t mind the high cost of tickets.
“We’re seeing record attendance everywhere,” Ehrlich said. “Everything is sold out.”
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