The Embedded Lending Opportunity – April 2024

Study Finds Only Half of Consumers Satisfied With Embedded Lending Options

The Embedded Lending Opportunity – April 2024

Glass half full, glass half empty? Only half of consumers are happy with the embedded lending options they find when shopping online. That’s only one of the key takeaways from a brand new PYMNTS Intelligence’s study, “The Embedded Lending Opportunity,” commissioned by Visa, that surveyed over 8,000 consumers in Australia, Germany, India, Japan, the U.K. and the U.S. to explore areas of unmet consumer need that embedded lending can fill.

Inside the April Study

  • 25%: Portion of consumers in Japan who are highly satisfied with lending options
  • 21%: Share of embedded lending users who feel fees or interest rates are too high
  • 56%: Portion of Gen Z consumers reporting strong interest in using embedded lending

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    Embedded Lending Opportunity