The Embedded Lending Opportunity: India Edition

Consumers and Small Businesses in India Eager to Embrace Embedded Lending

The Embedded Lending Opportunity: India Edition

Embedded lending has become a preferred way to access credit in India. In fact, two-thirds of consumers and smaller businesses in India are highly likely to switch to providers offering embedded lending, according to PYMNTS Intelligence’s data. The latest report, “The Embedded Lending Opportunity: India Edition,” a PYMNTS Intelligence report commissioned by Visa, contains seven insightful charts revealing India’s lending landscape.

Inside the September Data Brief

  • 66%: Share of consumers who are very likely to switch providers to access embedded lending
  • 44%: Share of lenders that are highly interested in offering new embedded lending products for consumers
  • 95%: Share of smaller businesses that experienced friction with embedded lending, among those that used it

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    Embedded Lending Opportunity