The Embedded Lending Opportunity: Australia Edition

Application Frictions Slow Australians from Adopting Embedded Lending

The Embedded Lending Opportunity: Australia Edition

Embedded lending is gaining popularity in Australia among consumers and smaller businesses. However, most of those using embedded lending report frustrations, especially with the application process. “The Embedded Lending Opportunity: Australia Edition,” a PYMNTS Intelligence report commissioned by Visa, takes a deep dive into embedded lending in Australia from both lender and end-user perspectives.

Inside the September Data Brief

  • 22%: Share of consumers that are very likely to switch providers to access embedded lending
  • 87%: Share of smaller businesses that experienced friction with embedded lending, among those that used it
  • 1%: Share of lenders that are highly interested in offering new embedded lending products for consumers

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    Embedded Lending Opportunity