Big Spenders: Digital Wallet Users Spend 31% More When Buying Retail and Grocery Products
Can New Use Cases Drive Consumer Use of Digital Wallets?
Not a surprise: Millennials and Gen Z use digital wallets more than their parents and grandparents. Maybe a surprise: Digital wallet users spend 31% more across all purchase types on average than nonusers. That’s what a new PYMNTS Intelligence survey of 2,501 consumers found when digging into how and why people use (or don’t use) digital wallets. Read more in “Tracking the Digital Payments Takeover: Can New Use Cases Drive Consumer Use of Digital Wallets?” a collaboration with AWS.
Inside the February Report
- 54%: Portion of consumers using a debit card as the underlying digital wallet payment method when purchasing non-grocery retail purchases in-store
- 12%: Share of consumers who cite the ability to pay a recurring monthly bill as the top digital wallet feature they are interested in
- 38%: Portion of consumers using a debit card as the underlying digital wallet payment method when purchasing groceries online