Cover for the PYMNTS and Amazon Web Services July 2023 report “Tracking the Digital Payments Takeover: Monetizing Social Media Edition”

What BNPL Needs to Win Wider Adoption

Boosting Rewards and Limits Can Grow BNPL Usage

BNPL offerings still lack features potential users demand, prompting them to seek out financing alternatives from other providers. New study data from PYMNTS and AWS finds that BNPL users expect reward programs, higher credit limits and the same level of availability that credit cards provide. Read more in “Tracking the Digital Payments Takeover: What BNPL Needs to Win Wider Adoption,” a PYMNTS and AWS collaboration.

Inside the August Report

  • 41%: Portion of BNPL users who used BNPL to pay for clothing and accessories in the last three months
  • 19%: Share of credit card installment plan users annually earning more than $100,000 who used credit card installment plans five times or more in the last three months
  • 56%: Portion of Gen Z BNPL users who are highly satisfied with their BNPL options

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    Tracking the Digital Payments Takeover