Vindicia - Subscription Commerce Tracker - May 2022 - Learn why frictionless checkout experiences are a must for subscription firms to avoid cancellations

Subscription Commerce

The Best Way to Keep Subscribers Loyal May Be to Set Them Free

New findings in this month’s Subscription Commerce Tracker, a PYMNTS and Vindicia collaboration, show that making it difficult for subscribers to quit may actually backfire on businesses, with Wantable’s Jalem Getz saying “goodwill” goes a long way.

Inside the May Tracker

  • An interview with Jalem Getz, CEO and president of try-before-you-buy online retailer Wantable, on offering a “one-click breakup” process meant to drive loyalty and how it leverages AI and predictive analytics to personalize subscriptions
  • The latest headlines from the subscription commerce space, including how more than a million customers have canceled subscription services since last summer and how fewer U.S. consumers are paying for traditional TV services, yet streaming subscriptions continue to grow
  • PYMNTS Intelligence analyzing what subscription companies need to do to reduce churn and provide a frictionless checkout experience that creates loyal customers and revenue

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