Subscription Commerce

Subscription Commerce

Report: Taco Bell Serves Up A Subscription Service To Keep Customers Loyal

Subscriptions have proven invaluable to helping merchants drive customer engagement, and the latest sector to get in on the action is the restaurant space. In The Subscription Commerce Tracker, a PYMNTS and Vindicia collaboration, Taco Bell Chief Digital Officer Zipporah Allen gives an inside look at how the “Taco Lover’s Pass” is designed to boost value, personalization and loyalty.

Inside the October Tracker

  • An interview with Zipporah Allen, chief digital officer at Taco Bell, on how restaurants and QSRs can leverage subscription services to drive growth and tap into recurring revenues
  • The latest subscription commerce headlines, including Taco Bell’s new trial subscription program and how grocery stores are adding subscription upgrades to help build member loyalty as competition intensifies
  • A Deep Dive analyzing how subscription programs have caught on in the food and restaurant industries and how using them can help sustain the sectors for the long run

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