Restaurant Aggregator Users More Likely to Order From Kiosks

Restaurants that do well on third-party aggregators’ marketplaces may have better luck getting customers to adopt self-service ordering technology.

By the Numbers

PYMNTS’ research from the December edition of “The Digital Divide: Delivery Service Aggregators and the Digital Shift,” a PYMNTS and Paytronix collaboration, showed that 47% of multiplatform users — those who have used three or more aggregators for buying food during the last 18 months — said that self-ordering kiosks were implemented at the table-service restaurants they visited. In contrast, only 20% of those that did not use aggregators said the same.

The Data in Action

As restaurants’ labor challenges persist, many are looking to leverage kiosks to boost efficiency.

“Placing orders through a kiosk system has allowed us to operate our stores with fewer people in store, which obviously … reduces the number of people that we require on that restaurant’s payroll staff, so that’s been an easier lift for us,” Micha Magid, co-founder and co-CEO of barbecue chain Mighty Quinn’s, told PYMNTS in an interview this month.

Read more: City Restaurants Gear up for Back-to-Office Rush With Labor-Saving Tech

He added that these are the top labor-saving tech upgrades that the brand is “really focused on.”