Removing Friction at the Checkout

Removing Friction at the Checkout

Q3 Online Checkout Friction Index: Lack of Payment Choice Drives Cart Abandonment

The stakes are high for online retailers: 60 percent of consumers are willing to switch to another merchant if they can’t pay with their preferred payment method. The “Removing Friction at the Checkout Index,” a PYMNTS and Checkout.com collaboration, analyzed the checkout processes of more than 500 online merchants to learn how eTailers can optimize their checkout experiences to improve conversions.

Inside the October Index

  • 89%: Portion of medium-sized merchants that offered guarantees and refunds
  • 88%: Share of online shoppers who said they were “very” or “extremely” satisfied with their last online purchase experience
  • 7.8: Average number of payment methods offered by top-performing merchants

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