Checkout Conversion Index

The Checkout Conversion Index, which evaluates a benchmark PYMNTS developed in 2016 for a group of merchants representing 70 percent of non-Amazon online sales, measures the degree to which friction exists in the online path to purchase. We assessed the presence of 78 key features that we have found to be related to checkout conversion performance on mobile and online sites. The Checkout Conversion Index is a valuable guide for retailers and online merchants.

A PYMNTS study

Inside the January Study
  • 97%: Share of top-performing merchants that offer product satisfaction guarantees
  • 86%: Share of new mobile apps with live site help at checkout
  • 80%: Portion of consumers who have shifted to digital-only retail shopping