Checkout Conversion

The Checkout Conversion Index™ provides a look at what hurts conversion rates and creates friction in the shopping process — just how much money retailers are leaving on the table due to problems with friction and conversion, and why customers are abandoning their online purchases.

Inside this NOVEMBER Study


  • 82.2: Average CCI score of the Top 30 merchants we studied
  • 47.7: Average CCI score of all the merchants we surveyed
  • 145.4 seconds: Average time it takes to check out on an eCommerce site