Checkout Conversion Index

The Checkout Conversion Index — which evaluates a benchmark PYMNTS developed in 2016 evaluating a group of merchants that represents 70 percent of non-Amazon online sales — measures the degree to which friction exists in the online path to purchase. Friction at checkout has been less prominent over time, and this holiday gifting season will stress-test eCommerce checkout conversions like never before. The Checkout Conversion Index is a valuable guide for retailers and online merchants.

A PYMNTS study

Inside the February Study:
  • 6: Average CCI score on a scale of 0 to 100
  • 144 seconds: Average time needed to complete an online checkout
  • $97.8B: Sales put at risk due to checkout friction in Q4 2020