Checkout Conversion Index

The Checkout Conversion Index™ provides a look at what hurts conversion rates and creates friction in the shopping process — just how much money retailers are leaving on the table due to problems with friction and conversion, and why customers are abandoning their online purchases.

  • 82.4 out of 100 – average Index score of the top 30 merchants studied
  • 51.0 out of 100 – average Index score for all merchants studied
  • $236 billion – total sales revenue forgone due to friction in the checkout process