Checkout Conversion Index

The Checkout Conversion Index™ provides a look at what hurts conversion rates and creates shopping-process frictions — just how much money retailers are leaving on the table due to problems with friction and conversion, and why customers are abandoning their online purchases.

Inside the Q1 2019 edition
  • 50.9: Average CCI score on a scale of zero to 100
  • 81: Average CCI score of the top 30 merchants
  • 2:29: Average time to complete an online checkout