Subscription Commerce Conversion

The Subscription Commerce Conversion Index (SCCI), a collaboration with Recurly, ranks subscription service providers on a scale of zero to 100 based on 47 key features, including time required to start a subscription, plan options, messaging, cancellation and others. This index also features input from 2,153 survey respondents who subscribed to online gaming, digital media and streaming services.

Key Findings in the Study Include:
  • 22.8 percent:Share of consumers who cited affordability as their reason for planning to cancel their subscription in the next year
  • $386.54: The average amount annually paid by online gaming subscribers who plan to terminate their services
  • 62.4 percent: Share of consumers who believe subscription companies offered plan changes — while only 45.5 percent of companies actually did so
  • 70.7 percent: Percentage of digital media consumers who plan to cancel their subscriptions within one year after just one month of service, compared to 52.5 percent of online gaming and 36.2 percent of streaming consumers