Consumer Retail Subscription Services Report

The Consumer Subscription Retail Services Report: Using Pause Features To Curb Subscription Cancellation edition, a collaboration with Recurly, draws from a survey of 1,968 U.S. consumers to learn how they use subscription services, how likely they are to cancel their subscriptions in the near future and what measures providers can take to help curb subscriber churn. 

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Inside the April Study:

  • 167.1 million: Number of subscription service consumers in the U.S.
  • 37.1 percent: Share of education and training subscribers who would like to use pause features
  • 14.6 percent: Portion of subscribers considering canceling because they can no longer their subscription

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