Subscription Commerce Conversion Index – November 2020

Subscription Commerce Conversion Index – November 2020

PYMNTS’ research shows that nearly three-quarters of the U.S. adult population — roughly 182 million consumers — subscribed to at least one service in July 2020, a 9 percent increase from February 2020. Nearly half of these new subscribers say they will keep their services after the pandemic has ended. The Subscription Commerce Conversion Index, a PYMNTS and Recurly collaboration, describes how merchants are improving services to turn new customers into long-term subscribers, as retaining subscriber loyalty now requires faster, more flexible experiences.

Key findings in the Study Include:

  • 61 percent: Share of merchants whose sign-up processes were faster in Q4 2020 than in Q3
  • 95 percent: Portion of top-performing subscription services merchants that supported plan changes in Q4 2020
  • 40 percent: Share of subscription services merchants that offered free trials in Q4 2020

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    Subscription Commerce Conversion Report