Consumer Subscription Retail Services Report

The Consumer Subscription Retail Services Report draws on PYMNTS’ research into the online subscription processes of  190 subscription service providers in 10 industries to understand which of 47 different site features have the biggest impact on users’ overall subscription sign-up experiences.

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Key Findings in the Study Include:

  • 69.5%: Share of consumers who were subscribed to streaming services as of July
  • 36.7%: Portion of subscribers who have not paid for their subscriptions since February
  • 24.4M: Number of consumers who are at risk of canceling their services once the pandemic recedes

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