Subscription Commerce Conversion Index – July 2020

Adding Value With Subscription Features

Subscription Commerce Conversion Index – July 2020

The Subscription Commerce Conversion Index draws on PYMNTS’ research into the online subscription processes of  190 subscription service providers in 10 industries to understand which of 47 different site features have the biggest impact on users’ overall subscription sign-up experiences.

Inside the July Report

  • 65.1: Average Subscription Commerce Conversion Score
  • 90 percent: Share of top-performing subscription merchants that allow plan changes
  • 153 seconds: Average time needed to sign up for a subscription service

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    Subscription Commerce Conversion Report